Design is changing the way companies are run. IBM has hired 1,000 designers and acquired 3 design companies. Google has gone from a tech giant, mostly prided on its engineering prowess, to a company pioneering in the design space.Why are they doing this? Because they’re paying attention. They’re watching established brands lose market share to startups using design as a competitive advantage, like Airbnb or Uber, and they know they’re not competing on feature lists or technology anymore—they’re competing on experience.But hiring designers and setting them loose won’t turn the tide. Companies have to learn to put design best practices in place. Veteran design leader Aarron Walter will share product design best practices learned through years of experience and extensive research with companies that are winning their market through design. These principles will help you work through ideas clearly so you can create great products faster.
As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.
Kickstarting Remote Design Teams
Responsive Web Design
Data Driven UX